BRAND CASE STUDY
Zeel
The leading and largest provider of in-home health and wellness services, with an emphasis on making therapeutic massage accessible to all.
Scope: Ownership of Zeel’s full creative, content, and brand marketing programs, including support for B2B sales and growth initiatives.
Results: An elegant, agile balance of creative innovation, revenue growth, and corporate austerity. Unification of brand architecture and marketing tactics into a hybrid B2B/B2C strategy emphasizing client engagement, smart automation, sales enablement, and activation of internal data intelligence through AI-powered initiatives.
Jump to a specific line of business:
Consumer Wellness
Zeel’s flagship business line connecting individual consumers with on-demand massage therapy delivered in the home, on an occasional basis or via a membership.
LANDING PAGE
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EMAIL MARKETING
HOLIDAY PROMOTIONS
Zeel Hospitality
Zeel’s industry-leading B2B platform for on-demand spa staffing and a la carte in-room wellness services, serving clients ranging from day spas to 500-room luxury resorts.
Click the left/right arrows below to view collateral assets.
Brochure for Zeel Spa, Zeel's B2B massage therapist staffing platform
Event banner for Zeel Spa, Zeel's B2B massage therapist staffing platform
Collateral assets for Zeel Guest, a concierge platform facilitating in-room services for hotel guests.
Zeel@Work
Zeel’s B2B division for workplace wellness, offering on-site and virtual services such as chair massage, assisted stretching, and mindfulness to mitigate workplace stress, tension, and musculoskeletal pain/injury.
LANDING PAGE
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EMAIL MARKETING
Clinical Services
In 2021, Zeel founded a medical practice to expand its musculoskeletal rehab and pain mitigation offerings into clinical care, through partnerships with insurers, expansion of HSA/FSA accessibility, and the addition of new and complementary therapies.
LANDING PAGES
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Landing page for Zeel’s enterprise medical massage offering, providing “last mile” rehabilitation services for health systems and payers
Landing page outlining Zeel’s clinically prescribed massage therapy services
Landing page outlining Zeel’s clinical staffing services for hospitals and clinics
SALES COLLATERAL
SERVICES RENDERED